AsherTouch Homecare Inc. official logo
Toronto - GTA - Where dignity meets care
01 - The brief

Compassionate care, right at home.

A homepage-led website for AsherTouch Homecare: trusted non-medical care for seniors and families across Toronto, built around dignity, independence, peace of mind, and a simple path to a free in-home assessment.

Project brief

Trusted support for
life at home.

The site introduces AsherTouch as a Toronto-based, privately owned home care agency for families who need reliable help with companionship, personal care, meals, housekeeping, errands, and respite. The artboards turn the supplied website copy into a calm, conversion-ready experience.

Where dignity meets care.
Client
AsherTouch Homecare Inc.
Non-medical home care - Toronto, ON
Primary audience
Seniors, adult children, spouses, and family caregivers looking for warm, reliable support that helps a loved one stay comfortable and independent at home.
Primary CTA
Book a Free In-Home Assessment
Secondary CTA
Call for a Free Consultation
Core sections
Hero, trust bar, who we are, services, why AsherTouch, social proof, service area, and closing CTA.
Brand feeling
Warm / Reliable / Personalized / Local / Dignified / Reassuring
02 - Message pillars

Three promises, one care story.

The supplied copy centers on trust, comfort, and flexibility. The visual system turns those promises into color, typography, section rhythm, and reusable components.

Trust and safety

Screened, background-checked caregivers, reference verification, and a clear in-home assessment process help families feel safe before care begins.

Care that feels personal

The copy emphasizes routines, preferences, personality, and compassion, so the design avoids clinical coldness and keeps the experience human.

Flexible support at home

From a few hours a week to daily help, the system supports a modular service story: start small, adjust as needs change, and stay at home longer.

03 - Deliverables

What you'll find in here.

Five tabs. A content-aware brief, launch sitemap, low-fidelity wireframes, polished desktop and mobile artboards, and a design system that documents the actual brand ingredients used across the screens.

01

Sitemap

Information architecture and navigation hierarchy for the launch site.

02

Wireframes x6

Low-fidelity layouts for Home, Services, and Contact: desktop and mobile.

03

Polished artboards x6

Production-ready visual designs for the same six screens.

04

Design system

Colors, typography, buttons, cards, forms, spacing, patterns, and page rules.

02 - Sitemap

A small site, built around one decision.

Every page leads back to the same primary CTA: a free in-home assessment. The architecture is intentionally shallow. Visitors should never be more than two clicks from booking or calling.

Tier 0 - Entry
AsherTouch Homecare Inc. official logo
ashertouch.ca
Tier 1 - Primary navigation
Home
Hero + dual CTA
Trust bar
Who we are
Services overview
Why AsherTouch
Testimonials
Service area map
Closing CTA
Services
Companionship & social
Personal care
Meal preparation
Light housekeeping
Errands & accompaniment
Respite care
How it works
About
Our story
Caregiver standards
Vulnerable Sector checks
Local roots
Book Assessment
Multi-step intake form
What happens next
Phone fallback
Office hours & address
FAQ
For caregivers (careers)
Privacy
Accessibility statement
Sitemap
404
Root entry
Primary nav page
Primary CTA destination
Page section / anchor
*
Architectural note: Services do not get their own deep pages at launch. They live as anchored sections on a single Services page. This keeps the site shallow, fast, and easy to maintain by a small team. Individual service pages can be added later if SEO data justifies them.
03 - Wireframes

Structure first, style later.

Low-fidelity layouts confirm hierarchy, CTA placement, and mobile thumb reach before the visual layer takes over.

ashertouch.ca
(416) 000-0000 - Mon-Sun 8am-8pmServing Toronto & the GTA
CallBook assessment
Book Free AssessmentCall Consultation
Hero photo
Family image
Read our story
Book assessmentCall
9:415G
CallMenu
Hero image
Book Free Assessment
Call Consultation
Book Assessment
CallBook
ashertouch.ca/services
(416) 000-0000 - Mon-Sun 8am-8pmServing Toronto & the GTA
CallBook assessment
CompanionshipPersonal careMeal prepHousekeepingErrandsRespite care
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tagtag
tagtag
tagtag
tagtag
tagtag
tagtag
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Book Free AssessmentCall us
9:415G
CallMenu
CompanionCareMealsHousekeeping
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Book Assessment
CallBook
ashertouch.ca/contact
(416) 000-0000 - Mon-Sun 8am-8pmServing Toronto & the GTA
Call
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Adult child
Spouse
BackContinue
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9:415G
CallMenu
Call now
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Adult child
Spouse
Continue
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CallBook online
04 - Polished artboards

Homepage copy turned into usable screens.

Desktop and mobile homepage, services, and contact screens built from the supplied AsherTouch content: compassionate care at home, screened caregivers, flexible scheduling, Toronto service-area coverage, and a low-pressure free assessment path.

ashertouchhomecare.ca
Serving Toronto & the GTA - Mon-Fri 8am-8pm - Sat 9am-5pm
Trusted non-medical home care across Toronto

Compassionate care,
right at home.

Warm, reliable, personalized care so your family has peace of mind and your loved one has the support they deserve.

Vulnerable Sector checksEvery caregiver, every time
Reference verifiedBefore any home visit
Flexible schedulingNo long-term contracts
Caregiver and senior sharing tea in a sunny living room
Age with dignity at homePersonally screened caregivers
Serving TorontoAnd surrounding areas
Free in-home assessmentNo pressure, no obligation
Screened caregiversBackground & references
Flexible schedulingDays, evenings, weekends
Who we are

Care that feels like family.

AsherTouch is a Toronto-based, privately owned home care agency built on a simple belief: every person deserves to age with dignity in the comfort and familiarity of home.

i

Privately owned in Toronto

Local, accessible, and familiar with the city's communities, cultures, and families.

Read our story ->
ii

Chosen for compassion

Caregivers are selected for skill and for the patience and warmth they bring into the home.

Our standards ->
iii

Plans built around routines

Care adapts to preferences, personality, schedule, and what the family actually needs.

How it works ->
What we help with

Everyday care that keeps home feeling like home.

Start with what is needed today. Add support as life changes, without long-term contracts or pressure.

Companionship & social support

Conversation, walks, hobbies, shared meals, outings, and gentle daily structure.

Learn more ->

Personal care assistance

Bathing, dressing, grooming, transfers, and mobility support with dignity.

Learn more ->

Meal preparation

Familiar, nourishing meals tailored to taste, culture, and dietary needs.

Learn more ->

Light housekeeping

Tidying, dishes, laundry, fresh linens, and safer daily pathways.

Learn more ->

Errands & accompaniment

Groceries, pharmacy, appointments, banking, and social outings.

Learn more ->

Respite care for family

Afternoon, weekend, overnight, or vacation support so caregivers can rest.

Learn more ->
Why AsherTouch

Why Toronto families choose AsherTouch.

Every care relationship begins with listening, then a thoughtful match, clear expectations, and flexible support on the family's terms.

Where dignity meets care.
We listen before we actEvery relationship starts with a thorough in-home assessment.
Screened caregivers you can trustVulnerable Sector checks, references, and interviews.
Consistent, familiar facesMatches consider personality, language, and routine.
Locally rooted in TorontoClose by and accessible across the city.
Flexible care, on your termsNo long-term contracts required to get started.
In their own words

Families trust AsherTouch.

Shown as a clearly marked placeholder until real testimonials are received, approved, and added to the website.

"

Family member

A real testimonial from a real Toronto family will live here once earned.

Placeholder - North York
"

Adult daughter

A real testimonial from a child coordinating care from afar will live here.

Placeholder - Etobicoke
"

Client, 82

A real testimonial from a senior describing their caregiver will live here.

Placeholder - Scarborough
Service area

Proudly serving Toronto and beyond.

Home care services across Toronto and the Greater Toronto Area. If a family is not sure they are covered, the site prompts them to call.

    Scarborough
    North York
    Etobicoke
    East York
    Downtown Toronto
    Mississauga
    Brampton
    Markham
    Richmond Hill
Ready to take the next step?

Start with a free, no-obligation in-home assessment.

Call or fill out the contact form and AsherTouch will schedule a conversation at a time that works for the family.

9:415G
Trusted home care across Toronto

Compassionate care, right at home.

Warm, reliable non-medical care for seniors and families.

Caregiver and senior sharing tea in a sunny living room
Toronto-rootedCarefully matched caregivers
Toronto areaLocal support
Free visitNo obligation
ScreenedCaregivers
FlexibleEvenings/weekends
How we can help

Six ways life gets lighter.

Companionship

Conversation, walks, hobbies, outings.

Personal care

Bathing, dressing, mobility support.

Meal preparation

Familiar, nourishing daily meals.

Housekeeping

Tidying, laundry, fresh sheets.

Why AsherTouch

Why families choose us.

We listen first
Screened caregivers
Familiar faces
Locally rooted
Flexible care
In their own words

Families trust AsherTouch.

Placeholder
"

A real testimonial from a real Toronto family will live here once received and approved.

Family memberToronto - example format
Service area

Proudly serving Toronto & beyond.

Scarborough - North York - Etobicoke - East York - Downtown Toronto - Mississauga - Brampton - Markham - Richmond Hill

Ready to take the next step?

Free in-home assessment.

Call or fill out the form. No pressure, just a conversation.

(c) 2026 AsherTouch Homecare - Toronto, ON

ashertouchhomecare.ca/services
Serving Toronto & the GTA - Mon-Fri 8am-8pm
Our services

Care that meets your family where it is.

Non-medical home care designed around real days, real homes, and real routines. Pick what fits today, adjust as needs change.

Hourly - Daily - OvernightNo long-term contractsFree assessment
How it works

Three small steps, then we begin.

Most families are up and running within a week. Some sooner. We move at your pace.

i

Free in-home assessment

A coordinator visits in person, listens, meets your loved one, and helps you understand options.

ii

Caregiver matching

We match on personality, language, hobbies, routine, and comfort.

iii

Care begins gently

Start with a few hours. Adjust as needs change with regular check-ins.

Six core services

Mix and match. Start with what matters most.

Our caregivers are trained across all six areas, so the same trusted person can help across whatever the day brings.

Companionship & social support

Conversation, walks, hobbies, games, shared meals, and outings.

ConversationWalksHobbies

Personal care assistance

Bathing, dressing, grooming, toileting, transfers, and mobility support.

BathingDressingMobility

Meal preparation

Familiar, nourishing meals tailored to taste, culture, and dietary needs.

CookingDietary needsGroceries

Light housekeeping

Tidying, dusting, dishes, laundry, fresh linens, and safer pathways.

LaundryDishesBed-making

Errands & accompaniment

Groceries, pharmacy, banking, medical visits, and social occasions.

GroceriesAppointmentsPharmacy

Respite care for family

Afternoon, weekend, overnight, and vacation support for family caregivers.

Hourly reliefOvernightWeekend
What's included

Standards on every visit.

Every AsherTouch visit comes with the same expectations, so families know exactly what is included.

Vulnerable Sector background check
Two professional references verified
Consistent caregiver matching
Care coordinator on-call
Visit notes shared with family
Flexible scheduling
Insurance and bonding
No long-term contract
Cultural and language matching where possible
Transparent hourly pricing
Not sure what fits

Let's talk it through, together.

The free assessment exists exactly for this: a chance to understand what would actually help.

9:415G
Our services

Care that meets your family where it is.

Non-medical home care designed around real days, real homes, and real routines.

HourlyDailyOvernightNo contracts
How it works

Three small steps, then we begin.

i

Free assessment

A coordinator visits, listens, and helps you understand options.

ii

Caregiver matching

Personality, language, hobbies, and comfort all matter.

iii

Care begins

Start small. Adjust anytime as needs change.

Six core services

Start with what matters.

Companionship

Conversation, walks, hobbies, and social outings.

Personal care

Bathing, dressing, grooming, and mobility support.

Meal preparation

Familiar meals tailored to dietary needs and tastes.

Light housekeeping

Tidying, dishes, laundry, fresh linens, safer pathways.

Errands

Groceries, pharmacy, appointments, and social visits.

Respite care

Afternoon, weekend, overnight, or vacation cover.

What's included

Standards on every visit.

Vulnerable Sector background check
References verified
Consistent caregiver matching
Care coordinator on-call
Visit notes shared with family
Insurance and bonding
No long-term contract
Transparent hourly pricing
Not sure what fits

Let's talk it through, together.

The free assessment exists exactly for this.

(c) 2026 AsherTouch Homecare - Toronto, ON

ashertouchhomecare.ca/book-assessment
Serving Toronto & the GTA - Mon-Fri 8am-8pm
Book your free in-home assessment

Tell us a little about your situation.

A care coordinator will reach out the same day. The form takes about a minute. Prefer to talk Call us.

About you
Loved one
Schedule

First, a little about you

We'll never share this information.

Adult child
Spouse / partner
Other family
Caring for myself
Phone call
Text message
Email
We'll match your preferred channel.
After you submit

Here's exactly what happens next.

No mystery, no waiting and wondering. Three concrete steps so families know what to expect.

i

Same-day callback

A coordinator reaches out within business hours, same day.

ii

Visit scheduled

Most assessments happen within 3-7 days of first contact.

iii

Assessment visit

A relaxed conversation in your loved one's home, about an hour.

9:415G
Free in-home assessment

Tell us about your situation.

A coordinator will reach out the same day. The form takes about a minute.

Prefer to talk

(416) 000-0000

Real people. Mon-Fri 8am-8pm.

Call us now
1 2 3

About you

Step 1 of 3 - Takes about a minute

Adult child
Spouse
Other family
Myself
Continue to step 2
After you submit

Exactly what happens next.

i.

Same-day callback

A coordinator reaches out within business hours.

ii.

Visit scheduled

Most assessments happen within 3-7 days.

iii.

Assessment visit

A relaxed conversation at home, about an hour.

Reach us another way

However works for you.

Phone(416) 000-0000
Emailhello@ashertouch.ca
AreaToronto & the GTA

(c) 2026 AsherTouch Homecare - Toronto, ON

05 - Design System

The pieces that build the brand.

A foundational system - colors, typography, buttons, cards, form elements, and spacing - distilled from the AsherTouch brand pillars: protection, warmth, and vitality.

Logo system

Two logo variants for light and dark surfaces.

Use the full AsherTouch Homecare Inc. logo as the primary brand mark. The light-mode asset is for cream, paper, linen, and white surfaces. The dark-mode asset is for ink, charcoal, blue-dark, and presentation chrome.

AsherTouch light mode logo
Light-mode logo Use on cream, paper, linen, and white surfaces. Current nav bars use this variant. Asset: ../assets/logo/AsherTouch Logo - web/ashertouch-light-mode-logo.png
AsherTouch dark mode logo
Dark-mode logo Use on ink, charcoal, blue-dark, and other dark surfaces. Current deck chrome and footers use this variant. Asset: ../assets/logo/AsherTouch Logo - web/ashertouch-dark-mode-logo.png
Clear space

Keep at least the height of the icon people-group around the logo. Do not crowd it with nav labels or CTAs.

Minimum size

Desktop nav: about 186px wide. Mobile nav: about 146px wide. Do not shrink until the signature becomes unreadable.

Do not alter

Do not recolor, crop, stretch, add effects, or separate the icon from the wordmark in primary brand placements.

Color palette

Protection, warmth, and vitality as usable tokens.

A 60/30/10 system: 60% warm neutrals, 30% Embrace Blue, 10% Warmth Orange. Vitality Green supports confirmation, safety, and trust signals.

Embrace Blue Primary - Protection and trust
Blue 50
#E8F4FB
Blue 100
#BFDFF1
Blue 300
#6BB1E1
Blue 500
#2196D6
Blue 700
#1A6CA0
Blue 900
#0E3A5C
Warmth Orange Accent - Humanity and warmth
Orange 50
#FEF4E2
Orange 100
#FCE0B0
Orange 300
#F8C168
Orange 500
#F39C12
Orange 700
#C97804
Orange 900
#7A4A00
Vitality Green Supporting - Confirmation and safety
Green 50
#EEF7DD
Green 100
#CCE7A0
Green 300
#9DCD55
Green 500
#7AB929
Green 700
#5A8A1B
Green 900
#2F4A0E
Neutrals The 60% - Warmth, paper, ink
White
#FFFFFF
Paper
#FAFAF7
Cream
#F5F4F0
Linen
#E8E5DD
Mist
#B8B5AE
Stone
#6B6863
Charcoal
#3D3D3B
Ink
#1A1A1A
Typography system

Three voices, one reassuring rhythm.

Manrope carries confident headings and UI. DM Sans keeps long-form copy readable. Fraunces italic lifts emotional phrases that soften the tone. Caveat sits aside as a hand-written signature only.

Manrope - 800 - -0.025em letter-spacing
Care that feels like family.
Hero / display heading - 56px
Manrope - 700 - 36px
Section heading like this.
Manrope - 700 - 18px
Card and sub-section heading
Manrope - 600 - 11px - 0.2em tracking - uppercase
Eyebrow / label style
Fraunces - 300 italic - 19px lede
Compassionate, non-medical home care for the people who raised us.
DM Sans - regular - 14px / 1.6 body
AsherTouch was started by a family that knows what it's like to look for help and not know where to begin. We pair seniors with caregivers who actually fit - the same calm, capable face week after week.
DM Sans - 12px small / micro
Used for captions, helper text, badge sub-text, and small inline labels under primary values.
Caveat - 400 - 26px - -2deg rotation
Where dignity meets care.
Reserved for the brand signature only - used sparingly.
Token guidance
TokenRoleUsage
--blue-500Primary actionBook assessment, main CTA, selected states.
--orange-500Human accentClosing CTA, dividers, emphasis marks.
--green-500Safety signalCall buttons, checkmarks, verification moments.
--cream / --paperPage surfacesWarm foundation for long-form decision content.
--ink / --charcoalText hierarchyHeadings, dense paragraphs, footer, and contrast-critical UI.
Buttons and CTAs

Pill actions with one clear hierarchy.

Primary blue is for the main booking action. Orange is reserved for emotional closing CTA blocks. Outline and ghost styles support lower-pressure calls and tertiary actions.

Mobile touch target: 44 x 44px minimum. Default padding: 12px 22px. Large padding: 14px 28px.

Cards and surfaces

Quiet containers, clear scan paths.

01

Service card

White surface, linen border, 16px radius, icon, title, two-line body, and a quiet link.

Learn more
Trust point cardCompact horizontal pattern for the why list.
Form fields

Designed to reduce hesitation.

Labels stay visible, fields are calm and large, and radio groups are plain enough to answer quickly. The contact page uses a three-step form to avoid a wall of inputs.

Adult child
Spouse
Trust chips

Proof without pressure.

Vulnerable Sector checksEvery caregiver, no exceptions.
Reference verificationReal conversations before any home visit.
No long-term contractsStart small. Adjust anytime.
Spacing scale

A 4px rhythm from micro details to page sections.

4micro spacing
8small control gap
16card interior rhythm
24between related elements
48grid gutter and section setup
64desktop section padding
96hero and closing moments
Hero pattern

One emotion, one action, three proof points.

The homepage hero uses a plain-language headline, one primary booking action, one call action, and a small proof row. Animation reveals the same hierarchy in sequence.

CTA pattern

Warm close, not a hard sell.

Closing CTAs use blue-dark background with orange action. Copy frames the assessment as a helpful visit, not a conversion event.

Mobile pattern

Phone-first when stakes are high.

Contact mobile places the call card before the form. Sticky bottom actions keep call and book reachable.

Motion pattern

Gentle, deterministic, accessible.

GSAP uses transform-only entrance and ambient movement. The timeline is registered as a HyperFrames composition and respects reduced-motion preferences.

Radius scale

Soft but still precise.

6px for small controls, 12px for compact surfaces, 16px for cards, 20px for large panels, and 999px for CTA pills.

Signature line

Where dignity meets care.

The handwritten Caveat signature is a brand accent, not a general text style. It should appear only in quiet, emotional moments where the page needs a human finishing touch.

Where dignity meets care.
Brand pillar

Protection

Embrace Blue cradles. The steady presence families lean on when life feels uncertain: calm, capable, always there.

Brand pillar

Warmth

Warmth Orange surrounds. Genuine human warmth, not clinical efficiency. Care should feel like family, not a transaction.

Brand pillar

Vitality

Vitality Green stands tall. Helping clients keep living, not just existing: independence, joy, dignity.

Home

Decision landing page

Lead with warmth, prove safety early, explain services, then close with assessment.

Services

Consideration page

Give service depth without splitting into premature SEO pages. Keep all roads back to booking.

Contact

Conversion page

Phone-first fallback, multi-step form, and explicit next steps to lower anxiety.